Marketing Strategies

Convenience store marketing strategy ideas & news

Corrigan Oil Converting 17 Sites to BP; Deal expands brand's presence in eastern Michigan

BRIGHTON, Mich. -- In a move that expands the brands relationship with a Michigan company and increases its footprint there, BP said that it is adding 17 more branded sites in the Flint-Saginaw-Bay City, Mich., area in a deal with Corrigan Oil Co, Brighton, Mich. As reported in a Raymond James/ CSP...

Retailer adding solar power systems for two locations, with more sites in works

FENTON, Mo. -- Gasoline and convenience retailer U-Gas, recently signed a contract with Syndicated Solar, a Denver-based provider of commercial and residential solar power systems, to add solar panel systems to two of the chain's 20 locations. Plans are in the works for additional solar power...

Offering customers lower gas prices through World Rewards, powered by KickBack

MINNEAPOLIS -- Bobby & Steve's Auto World in Minneapolis has introduced an advocate loyalty program, called World Rewards. The World Rewards program, powered by KickBack Rewards Systems, was created as a loyalty platform to help consumers save money--up to 10 cents a gallon--at the pumps. World...

Agreed-upon dismissal fails to survive 120-day reconsideration period
'Menuing Craveability'--Technomic shows relationship between what customers want, loyalty.
Most users who search for these services make purchase, says Mobile Path-to-Purchase Study
Smartphone usage driving shift to more seamless, personal interactions, says First Data
Report shows program participation down 34% from 2006
D.C. c-store FoBoGro seeing success with new breed of rewards program
New Rules of Consumer Engagement: Food, beverage, CPG companies shift focus, demonstrate resilience

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