Marketing Strategies

Convenience store marketing strategy ideas & news
Jeff Fromm Outlook 2014 (CSP Daily News / Convenience Stores).

Jeff Fromm (Photo: W. Scott Mitchell)

Millennials seek participation, experience in brands, Fromm tells retailers at Outlook

SCOTTSDALE, Ariz. -- Talking about how old brand-building models will not work for the up-and-coming millennial generation, an opening general session speaker at the 2014 CSP Outlook Leadership conference advised retailers to approach this emerging demographic with a new eye. For the most part, the...

Blogger campaign highlights healthy food, hot beverage options, facility upgrades

KNOXVILLE, Tenn. -- Pilot Flying J officially launched its "Travel Well" campaign and brand refresh on November 3. The initiative includes offering customers a variety of healthy food selections, a high-quality collection of hot beverages offerings and $100 million in facility upgrades, aimed at...

What moniker prompted 7-Eleven to sue Baltimore retailer for trademark infringement?

BALTIMORE -- A Baltimore business is facing a multimillion-dollar trademark infringement lawsuit filed by convenience store retailer 7-Eleven Inc. , reported WBAL-TV. The chain said in its 13-page lawsuit that a store by the name of "7-Even" is infringing on its trademark by using a similar name...

Initiative includes $100 million in facility upgrades, food, beverage changes
CPGs want to speak directly to customers, but what about marketing dollars?
Build stores around elevated foodservice, customer experience, say CBX, Insight
But which channel saw biggest increase?
NACS Show highlights cool combos, formats that reveal convenience industry's creativity.
Selling tips for reaching increasingly diverse Latino consumers
Backcourt image to leverage racing heritage, support brand positioning