Marketing Strategies

Convenience store marketing strategy ideas & news
Jim Norred Crossmark (CSP Daily News / Convenience Stores)

Jim Norred

Crossmark names Norred president of Marketing Solutions Group

PLANO, Texas -- Crossmark has announced the appointment of Jim Norred as president of its Marketing Solutions Group. The group provides marketing solutions to address the challenges that brands experience every day. It includes marketing expertise through Marketing Werks and PromoWorks, as well as...

Steve Loehr Kwik Trip Sonja Hubbard E-Z Mart Peter Tedeschi CSP Outlook Mitch Morrison (CSP Daily News / Convenience Stores)

Mitch Morrison (left), Steve Loehr, Sonja Hubbard, Peter Tedeschi

Operators seek balance in government, wages, healthy food offers, fees, more

SCOTTSDALE, Ariz. -- The retail business is a people business. And as the three operators on a panel at the 2014 CSP Outlook Conference explained, the people part can be a true balancing act, whether it comes to from fighting for legislation supportive to the industry to speeding up the transaction...

Jeff Fromm Outlook 2014 (CSP Daily News / Convenience Stores).

Jeff Fromm (Photo: W. Scott Mitchell)

Millennials seek participation, experience in brands, Fromm tells retailers at Outlook

SCOTTSDALE, Ariz. -- Talking about how old brand-building models will not work for the up-and-coming millennial generation, an opening general session speaker at the 2014 CSP Outlook Leadership conference advised retailers to approach this emerging demographic with a new eye. For the most part, the...

Blogger campaign highlights healthy food, hot beverage options, facility upgrades
What moniker prompted 7-Eleven to sue Baltimore retailer for trademark infringement?
Initiative includes $100 million in facility upgrades, food, beverage changes
CPGs want to speak directly to customers, but what about marketing dollars?
Build stores around elevated foodservice, customer experience, say CBX, Insight
But which channel saw biggest increase?
NACS Show highlights cool combos, formats that reveal convenience industry's creativity.