Marketing Strategies

Convenience store marketing strategy ideas & news

Initiative includes $100 million in facility upgrades, food, beverage changes

KNOXVILLE, Tenn. -- Travel center operator Pilot Flying J is launching a fresh brand identity. The initiative includes offering customers a variety of healthy food selections, a high-quality collection of hot beverages offerings and $100 million in facility upgrades, aimed at leading to an overall...

CPGs want to speak directly to customers, but what about marketing dollars?

OAKBROOK TERRACE, Ill. -- One of the more interesting ideas that stuck in my head walking the NACS trade show floor was the idea of "rollback at the point-of-sale." On the show floor, I encountered Anton Bakker of Outsite Networks, Norfolk, Va., and he referenced how customers today love dispensers...

Build stores around elevated foodservice, customer experience, say CBX, Insight

LAS VEGAS -- Convenience stores face growing pressure to evolve amid the ramped-up expectations of global consumers, Joseph Bona, president of branded environments at brand agency and retail design consultancy CBX, and Dan Munford, managing director of U.K.-based convenience store and gas station...

But which channel saw biggest increase?
NACS Show highlights cool combos, formats that reveal convenience industry's creativity.
Selling tips for reaching increasingly diverse Latino consumers
Backcourt image to leverage racing heritage, support brand positioning
Spending for holiday expected to exceed $11.3 billion in U.S. in 2014
Pantry's chain "official convenience store" of collegiate athletic conference.
A c-store by the seashore with beach vibes glows on Pacific Coast Highway

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