Marketing Strategies

Convenience store marketing strategy ideas & news

What moniker prompted 7-Eleven to sue Baltimore retailer for trademark infringement?

BALTIMORE -- A Baltimore business is facing a multimillion-dollar trademark infringement lawsuit filed by convenience store retailer 7-Eleven Inc. , reported WBAL-TV. The chain said in its 13-page lawsuit that a store by the name of "7-Even" is infringing on its trademark by using a similar name...

Initiative includes $100 million in facility upgrades, food, beverage changes

KNOXVILLE, Tenn. -- Travel center operator Pilot Flying J is launching a fresh brand identity. The initiative includes offering customers a variety of healthy food selections, a high-quality collection of hot beverages offerings and $100 million in facility upgrades, aimed at leading to an overall...

CPGs want to speak directly to customers, but what about marketing dollars?

OAKBROOK TERRACE, Ill. -- One of the more interesting ideas that stuck in my head walking the NACS trade show floor was the idea of "rollback at the point-of-sale." On the show floor, I encountered Anton Bakker of Outsite Networks, Norfolk, Va., and he referenced how customers today love dispensers...

Build stores around elevated foodservice, customer experience, say CBX, Insight
But which channel saw biggest increase?
NACS Show highlights cool combos, formats that reveal convenience industry's creativity.
Selling tips for reaching increasingly diverse Latino consumers
Backcourt image to leverage racing heritage, support brand positioning
Spending for holiday expected to exceed $11.3 billion in U.S. in 2014
Pantry's chain "official convenience store" of collegiate athletic conference.