Marketing Strategies

Convenience store marketing strategy ideas & news
Rob Chumley 7-Eleven (CSP Daily News / Convenience Stores / Gas Stations)

Rob Chumley

Gives c-stores advice on how to build an innovation team

DALLAS -- "Since the end of the century, retail has been evolving at a breakneck pace, and we're just starting to enter the 'on-demand' economy," said Rob Chumley, 7-Eleven Inc.'s senior vice president of innovation and president of its 7 Ventures. He gave attendees at the recent Chief Innovation...

Atlanta Motor Speedway names title sponsors for March NASCAR event

HAMPTON, Ga. -- Convenience store chain QuikTrip Corp., along with the nonprofit organization Folds of Honor, have been named the title sponsors of the March 1, 2015, NASCAR Sprint Cup Series race at Atlanta Motor Speedway. The event will be named the Folds of Honor QuikTrip 500. "I have had a love...

Retailer backs down in legal battle over mascots; case dismissed

LAKE JACKSON, Texas -- A judge has dismissed a lawsuit filed in July by Buc-ee's Ltd. after B&B Grocery Inc. agreed to stop using the "Frio Beaver" logo and mascot at its Garner, Texas, convenience store and gas station. Buc-ee's filed the trademark infringement suit because Frio River Grocery'...

Fischer to serve as chairman
Carmel, Ind., location features options not commonly expected at c-stores
Crossmark names Norred president of Marketing Solutions Group
Operators seek balance in government, wages, healthy food offers, fees, more
Millennials seek participation, experience in brands, Fromm tells retailers at Outlook
Blogger campaign highlights healthy food, hot beverage options, facility upgrades
What moniker prompted 7-Eleven to sue Baltimore retailer for trademark infringement?