Marketing Strategies

Convenience store marketing strategy ideas & news

Retailer backs down in legal battle over mascots; case dismissed

LAKE JACKSON, Texas -- A judge has dismissed a lawsuit filed in July by Buc-ee's Ltd. after B&B Grocery Inc. agreed to stop using the "Frio Beaver" logo and mascot at its Garner, Texas, convenience store and gas station. Buc-ee's filed the trademark infringement suit because Frio River Grocery'...

Steve Schuckenbrock Crossmark (CSP Daily News / Convenience Stores)

Steve Schuckenbrock

Fischer to serve as chairman

PLANO, Texas -- Crossmark has appointed Steve Schuckenbrock as chief executive officer. Ben Fischer, Crossmark's current CEO, will become the company's chairman and play an integral role in the leadership transition. These leadership changes are effective immediately. Schuckenbrock brings to...

Carmel, Ind., location features options not commonly expected at c-stores

CARMEL, Ind. -- In Carmel, Ind., Ricker's convenience stores has opened what it said is the flagship location of a new design that will pave the way for future Ricker's c-stores and features a variety of options that consumers do not commonly expected to find at convenience stores. "This store will...

Crossmark names Norred president of Marketing Solutions Group
Operators seek balance in government, wages, healthy food offers, fees, more
Millennials seek participation, experience in brands, Fromm tells retailers at Outlook
Blogger campaign highlights healthy food, hot beverage options, facility upgrades
What moniker prompted 7-Eleven to sue Baltimore retailer for trademark infringement?
Initiative includes $100 million in facility upgrades, food, beverage changes
CPGs want to speak directly to customers, but what about marketing dollars?

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