Mitch Morrison

NACS Show: It's more than a logo or a look, experts say

When Steve Ballmer recently announced his retirement from Microsoft, his departure did not exactly command the prose used to describe his revered predecessor, Bill Gates. And for good reason: Ballmer lost touch with consumers.

It was a few years ago when CSPexamined the true value of one-tenth of a penny, explaining how Murphy Oil mined hundreds of thousands of dollars by focusing on that often-ignored fraction. Today, we ask a question about something so assumed, so ingrained, so reflexive that perhaps many of us have never before asked the question: Why?

In 1997, the Boston ska band The Mighty Mighty Bosstones produced a song that would become their best-selling hit. It’s called “The Impression That I Get.”