Top 5 Best-Selling Snack Brands on Amazon

CHICAGO -- "Better for you" is big business. And if the top snack brands on Profitero's Top 100 Amazon Best Seller ranking (FastMovers, which reports best-selling items as publicly identified by Amazon) are any indication, consumers are gobbling them up. Each of the snack and food brands on the list from November 2016 have serious health and wellness credibility. Plus, these packaged, grab-and-go items are typically found on c-store shelves. Worth noting: products distributed by Amazon.com and Prime Pantry are included in these lists of best-selling items, but products sold by AmazonFresh and Prime Now are not. Click through to see these top snack brands from Amazon.com ...

Nature Valley has five products on the Top 100 Amazon Best Seller list. As a result, it is tied for fourth as the best-selling snack brand on the site. The brand has been on trend in terms of innovation, releasing a variety of new granola, protein and breakfast biscuit products in c-stores over the course of the past year or so.

With five products, Frito-Lay is tied with Nature Valley for the fourth best-selling snack brand on Amazon.com. With flavor-forward snack brands such as Smartfood under its umbrella, it also falls into the better-for-you niche.

Gerber Graduates comes in third with six products under its brand umbrella on the Amazon ranking. 

Clif Bar comes in second with seven products. With innovative seasonal offerings and a consistent new-product pipeline, Clif maintains a very loyal consumer following.

Kind is the top snack brand on the Top 100 Amazon Best Seller ranking. The snack-bar company owns 10 of the brands on the list. The better-for-you brand is innovating beyond its core line, which includes nuts and seeds, into the realm of fruit bars with its Pressed by Kind offering.