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Omnichannel: How Leading C-Stores Are Breaking the Mold

Recently released surveys show that more than a year into the pandemic, 50% of consumers say their buying habits have been permanently altered – and c-stores are adjusting their strategies accordingly.

Technology/Services

The Future of C-Stores Is Omnichannel

Now, more than a year into the pandemic, surveys show that consumers are still seeking more digital, off-premises c-store experiences.

Today, technological advancements in artificial intelligence (AI) and machine learning are changing the way brands approach their marketing and customer engagement efforts.

Rewards programs are widespread among convenience stores for one simple but powerful reason: the substantial revenue benefits that come from the associated incremental visits and sales.

This year, society embraced e-commerce like never before.

Today’s successful loyalty programs rely on personalization. As technology has expanded marketers’ capabilities through data collection, consumers now expect messages and rewards that match their own specific wants and needs. 

The only thing that is certain about 2021 is that it’s bound to be as unpredictable as 2020.

Today’s successful loyalty programs rely on personalization.

These programs have come a long way since visit punch-cards—with modern technology, loyalty promotes consumer engagement, fosters relationships with the brand, drives incremental visits and spend and ultimately drives revenue. 

The future of convenience stores is bright—and it’s built on personalized guest experiences and a rich technology suite.

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