BOSTON — While nearly three-fourths (73%) of convenience-store revenue comes from in-store sales, a similar percentage of consumers don’t enter the store after they fill up on gas, mobile app GasBuddy said in its new report From Canopy to Store: How to Turn Fuel Customers Into Store Customers.
The study examined approximately 20,000 c-store visits from July to December 2018 to convey what encourages consumers to enter the store, and what keeps them away, after fueling up.
- Click here to view GasBuddy’s top 10 gas-station brands in the United States for 2018.
“GasBuddy has studied this issue extensively,” the company said. “Our findings indicate that forecourt conversion rates are highly sensitive to whether or not retailers meet consumers’ basic needs for safety, cleanliness and hospitality. Furthermore, consumers show strong interest in specific strategies and promotions that can help convert fuel-only customers and drive incremental visits from those who already visit the convenience store.”
Here are four ways to bring consumers into c-stores after they fuel up, according to Boston-based GasBuddy …