DALLAS -- The Fuel Rewards program has enhanced its nationwide loyalty program with card-linked offers (CLO) that enable participating merchants to offer Fuel Rewards savings to their customers with no investment in infrastructure or technology.
The Fuel Rewards program’s approach to coalition loyalty breaks the single-card/single-retailer framework of traditional card-linked marketing, it said. It enables consumers to accumulate rewards from thousands of participating merchants and brands, and simultaneously save on fuel each time they make a purchase with a debit or credit card linked to the program. Consumers’ redeem rewards as fuel savings at more than 12,000 Shell stations nationwide.
Merchants who join this new coalition loyalty-based CLO program also gain access to millions of Fuel Rewards members across the United States, marketing data about customers’ preferences and activities and the backing of a national group of merchants focused on increased sales and deeper brand loyalty.
U.S. consumers, meanwhile, gain the freedom to use any debit or credit card to earn merchant-funded Fuel Rewards savings from their favorite retailers and brands without losing existing benefits or rewards provided by the card issuers.
“A card-linked platform that’s powered by coalition loyalty gives today’s merchants and consumers exactly what they’ve been asking for,” said Brandon Logsdon, president and CEO of the Fuel Rewards program. “Merchants instantly get the ability to issue coveted cents-per-gallon rewards to their customers without costly IT investment.”
The Fuel Rewards program’s new coalition loyalty-based card-linked offers platform is built for the evolving marketplace, where rewards can be earned and tracked from physical, digital and mobile purchases and transactions, without the need for an additional rewards card in consumers’ wallets.
Fuel Rewards members can earn rewards from brick-and-mortar retailers, a national network of more than 11,000 participating restaurants and 700 online merchants. Many Shell convenience stores also offer rewards on specially marked items, including gift cards from major retailers.
Excentus Corp., creator of the Fuel Rewards solution, is a privately held company based in Dallas.
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