Tip of the iceberg
Discussing how the company has just begun the MDR program, Clyde said, “We're not even in the first inning. I mean, we basically just turned on the basic features and functionality, and we've been able to get this response.”
When Murphy starts doing targeted consumer offers at scale, the benefits will be significant. “We've done a lot on a smaller-scale basis to demonstrate the capability, [and] proved [to] ourselves and our supplier partners that these are highly accretive marketing investments for us,” he said.