Delek U.S./Mapco

A division of Delek U.S. Holdings Inc., Mapco operates 373 stores under seven brands: Mapco Express, Mapco Mart, East Coast, Fast Food and Fuel, Favorite Markets, Delta Express and Discount Food Mart. The retail segment supplies fuel and merchandise throughout the network of stores. With headquarters in Brentwood, Tenn., about 80% of the stores are located in Tennessee and Alabama.

In April 2015, Delek US acquired about 48% of the stock of Alon USA. The agreement allows Delek to acquire the remaining stock, which Delek CEO Uzi Yemin said could happen “when the market conditions are right.”

More than half of Mapco’s stores are open 24 hours a day. Store sizes vary widely across the chain due to the way the company has grown through acquisition. The average store is less than 2,500 square feet, with most ranging from 2,000 to 2,500 square feet, but newer stores are a 5,000-square-foot format.

The new concept features half merchandise and half proprietary food concept, 14-door coolers, two full doors of frozen food, beer caves and a female-friendly atmosphere. In 2014, the chain began selling E15 at new-build and some mega-sites. The company builds 10-12 new sites per year and continually remodels existing sites.

The chain has rolled out a new coffee program across all brands called Feel Good Coffee. Previously, the retailer offered a number of differing coffee programs. Feel Good features a retro logo and font over faux wood paneling to create a homey vibe.

Mapco Express customers can pay with PayPal at its locations via NCR’s Convenience-Go (C-Go) mobile app. It added the My Mapco app, which lets customers pay for gasoline at the pump with their mobile devices.

Private label is a key initiative for the Mapco stores. The chain has more than 200 private-label SKUs in stores, including water, soft drinks, snacks, candy, cigarettes, grocery items, teas, energy drinks, juices and some general merchandise.

Headquarters:	Brentwood, Tennessee
No. of Stores:	365
Average Store Size:	1,000-2,500 sq. ft.
Rank:	25
Rank Last Year:	25
States of Operation:	Alabama, Arkansas, Georgia, Kentucky, Mississippi, Tennessee, Virginia
Website:	http://www.mapcoexpress.com

Mapco leader Tony Miller and the chain's executive team set off on one of their CARE bus tours.

The Mapco Store Support Center team visits a store in Clarksville, Tenn.

Category managers Linda and Mike talk with store manager Cricket (right) at one of the stores on the bus tour.

New-to-industry Mapco stores are typically 5,000 square feet with eight multiple-pump fuel dispensers. The chain builds 10 to 12 new stores a year.

Inside its stores, Mapco has opted for colorful and casual signage to call out its merchandising areas.

Mapco is in the process of replacing its Crav’em private-label brand with its new Good Livin’.

Mapco’s growler stations feature six taps with a mix of national and local brands.

The Mapco Feel Good Coffee brand recently replaced two or three disparate brands in all stores.

Gilbarco Veeder-Root’s Odysii Impulse technology helps Mapco drive upsell, provide order validation and survey consumers at the checkout.

Customers save 3 cents per gallon each time they use PayPal as a mobile-wallet option at the pump.