beer

Beverages

A New Rita for the Summer

Bud Light Lime-A-Rita adds seasonal Lemon-Ade-Rita to lineup

Beverages

Another Round for Beers of Mexico

Heineken adds limited-edition Dos Equis Azul to variety pack

Mexican beer mixes flavors of tomato, lime, chili pepper and spice

Smaller beer, wine & spirits brands, categories flexed their muscles in 2014

MIXXTAILs to come in Long Island, Firewalker and Hurricane flavors

Board initiates replacement search

CRU: Best practices to win the race of category performance

In the beer category, growth is being led primarily by crafts and Mexican imports.

As consumers and retailers seek more from their beverages, major manufacturers have mined multiple ways to draw their attention. Here’s a look at where their research and development teams moved in 2014.

Rouser and Rider join the Rebel family, roll out in February

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