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Newcastle Brown Ale debuts first crowdfunded Super Bowl commercial
Seattle-based brewery and four brewpubs to be included in acquisition
Following a 5-year renaissance, beer brand begins to slip
Retail promotions highlight variety pack, cider on ice
Four trends driving--or slowing--packaged-beverage sales
Smaller size keeps liquid colder longer
The Bud Light Button promises extra "experiences" for some customers
Twitter-driven sweepstakes challenges consumers to choose importer's brands
Creates new line of beer in honor of writer H.P. Lovecraft
Raw data from exclusive CSP/Technomic consumer survey