Hard Tea is the new flavor from BeatBox Beverages, Austin, Texas.
“As the alcoholic tea space grows, BeatBox brings its unique take with its Hard Tea showcasing the key features that make BeatBox a consumer favorite: 11.1% alcohol by volume, noncarbonated, resealable and recyclable packaging, and low sugar,” the company said.
Zech Francis, vice president of global marketing, said, “Our Hard Tea is half the calories and half the sugar as competitors but is over-the-top delicious on taste. Brewed with real tea and packing an 11.1% ABV punch, BeatBox Hard Tea has a smooth, confident flavor with subtle hints of lemon.”
Hard Tea, which joins eight other flavors including Juicy Mango, Blue Razzberry and Pink Lemonade, had a soft launch at two music festivals in late 2022 and in retail stores in January 2023 with test markets across 13 states. Locations included Circle K, ampm, Stater Bros. Markets, GoPuff and Kroger.
Positive results moved the product from test to nationwide launch, said BeatBox, which has since added national partners such as QuikTrip, Casey’s, Kum & Go, GPM as well as regional retailers.
“With more than 55,000 accounts buying in the last 90 days, and early results showing incredible pull at retailers, we are thrilled to be able to add another flavor for the BeatBox community to enjoy,” Francis said. “In the last 30 days, Hard Tea and our Creator Series Avril Lavigne Pink Lemonade have been searched almost 100,000 times on our store locator.”
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