Casey's General Stores Inc.

Casey's General Stores targets small towns and rural areas for its convenience stores, now in 16 states. It is the fifth-largest seller of pizza in the United States.

Darren Rebelez, who became the new CEO in 2019, has vowed to "contemporize" the venerable chain. In 2020, Casey's updated its logo for the first time in 50 years and launched a new loyalty program. Casey's Rewards enrollment surpassed 5 million members in mid-2022.

The company also is breaking with tradition and acquiring more stores in larger deals rather than in single-store deals. In 2021, Casey's acquired Buchanan Energy, owner of Bucky's Convenience Stores, in what the company called its most significant transaction in its history. The transaction included 94 convenience stores and 79 dealer locations, as well as multiple parcels of real estate for future new-store construction.

That deal led to the creation of the GoodStops c-store sub-brand, which Casey's is using for sites where its pizza and foodservice program will not fit. Also in 2021, Casey's closed on the purchase of 48 stores from Alimentation Couche-Tard and on the acquisition of 40 c-stores from Pilot.Casey's is expanding in Michigan, where it opened one store in 2018. It opened its second store in the state at the end of 2022, with more planned. The company also opened a store in Des Moines, Iowa, in 2022 that does not offer fuel, a first for the chain.

Casey's is introducing its own retail media network (RMN), called Casey's Access, in early 2023, an end-to-end retail media business bringing together convenience customer data and Casey's pizza offering. It will create opportunities for brands to leverage Casey's scale and capabilities through an omnichannel presence with in-store, online and at-the-pump transaction opportunities; onsite owned media, in-store media and offsite paid media providing first-party data; and campaign measurement and analytics to enable ongoing investment optimization.

For benchmarking purposes, store counts are as of Jan. 1, 2023.