Gopuff x Pure Green Refreshers is a new line of cold-pressed juice beverages made with functional ingredients.
The line is co-developed by Philadelphia-based online merchant Gopuff and Sunrise, Florida-based cold-pressed juice company Pure Green.
“Over the past two years, we’ve leveraged consumer insights to develop several private label brands that break from the mold to bring our customers more of what they love: bold flavors, high-quality ingredients and affordable prices,” said Jessica Glendenning, director of private label at Gopuff. “Today, we’re thrilled to partner with Pure Green, an authority in the cold-pressed juice space, to redefine yet another category. With vibrant flavors, no added refined sugar and functional ingredients, we know our customers will love the new Gopuff x Pure Green Refreshers.”
The line’s four offerings, $5.99 each, made with organic ingredients and no added refined sugar, are:
- Immunity Refresher (mango puree, honey, orange, lemon, organic hinger, organic turmeric and organic camu camu powder)
- Energize Refresher (organic agave, lemon, cucumber, organic green tea matcha, organic ashwagandha and mint)
- Glow Refresher (organic agave, lemon, aloe vera, organic lavender and blue spirulina)
- Revive Refresher (pomegranate, lime, pink dragon fruit, acerola cherry and stevia)
“Pure Green is thrilled to announce our partnership with Gopuff, marking the debut of an exclusive, co-branded line of cold-pressed juices,” said Ross Franklin, founder and CEO of Pure Green Franchise. “This collaboration not only elevates Pure Green’s national brand presence but also provides a unique platform to experiment with innovative superfood ingredients, such as the vitamin C-rich camu camu and ashwagandha, superfoods previously unexplored in our product range. We eagerly anticipate the launch and are excited for Gopuff’s consumers to experience this incredible line of cold pressed juices.”
Pure Green has more than 100 locations open and in development.
The Refreshers are the latest addition to Gopuff’s private label portfolio, which brings customers a variety of high-quality essentials at affordable prices, the company said. Gopuff’s Basically brand products consistently place in the top 10 items ordered on Gopuff, and the company’s owned-brand revenue penetration has more than doubled compared to this time last year, it said. In addition to launching its own brands Basically, and Goodnow, Gopuff has also launched collaborations with Chris Paul (GoodEat’n) and 100 Thieves (Juvee) in the past two years.
Want to learn more about the beverage category? Check out our event CRU in Nashville Feb. 28-March 1, 2024. Sponsors can gain 15 one-to-one meetings with qualified retailers.
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