Foodservice

Steal This Idea: Use a National Food Day to Promote Foodservice, Create Thrills

Pilot Flying J, Kraft Heinz unleash festivities for Hot Dog Day
Cartoon hot dog at the grill
Photograph: Shutterstock

CHICAGO  Why let a perfectly good national food day go by without parlaying it into a promotion tailored to the convenience store?

Pilot Flying J and Kraft Heinz are partnering to celebrate National Hot Dog Day on July 20 with a summer-themed giveaway and a special buy-one-get-one offer on hot dogs or grill items. Customers can save the offer in the myRewards Plus app and redeem it in-store that day for hot dog or grill items.

For added excitement, the Oscar Mayer Wienermobile also will appear at four Pilot Flying J locations: one each in Indiana and Illinois and two in South Carolina.

The giveaway will involve customers having a chance July 20 to win one of 10 custom-designed cornhole prize packages including cornhole boards that feature the Wienermobile at Pilot Flying J, Heinz ketchup and mustard themed bean bags, and carrying cases.

To enter, customers must visit Pilot Flying J’s Facebook page July 20 and comment on the contest post, sharing which hot dog toppings they relish most. 

For more information or to enter the National Hot Dog Day cornhole board giveaway, visit Pilot’s Facebook page.

Click here to read more foodservice ideas to steal.

Steal This Idea is brought to you by Eby-Brown.

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