As the ExtraMile concept has evolved, it has kept one element steady: its commitment to the heavy c-store user, or someone who comes into the store an average of 20 times a month, up to three times per day. Here's a look inside and behind the scenes.
Chevron stands alone as other oil companies, most recently Hess, have divested their company-run locations. While it has whittled the number of company-owned and -operated sites (COCOs) from a peak of roughly 600 to 330 sites today, Chevron remains committed to maintaining a direct retail presence.
Plunge in oil prices sets the stage for record margins and boost in in-store sales. Also In This Issue: Profitability skyrockets for top performers! Other channels seek to redefine convenience! The economy enters a new stage. The growing health-and-wellness trend. Fuel demand; oil's slide; multicultural momentum; and data, data, data!