Kellogg’s Ups Cereal Game With 6 New Varieties

The Kellogg Co., Battle Creek, Michigan, has not been apprehensive about introducing new cereal products this spring. The brand launched five cereals in April, four in partnership with other brands and one a spinoff of an existing cereal.

In June, Kellogg revealed its plan to separate into three independent public companies—Kellanova, global snacking business; WK Kellogg Co., North American cereal business; and temporarily-named Plant Co., a portfolio of plant-based offerings.

The company said that short term, WK Kellogg Co. will focus on the restoration of inventory, profit margins and share position following 2021 supply disruptions. Long term, it will focus resources and strengthen the business through enhancing its portfolio, operating capabilities and productivity.

The new names will go into effect in connection with the spinoff of the North American cereal business, which Kellogg Co. intends to complete by the end of 2023.

Read on to find out about the new additions to Kellogg’s cereal portfolio …

Maple flavored Raisin Bran is debuting in May at retailers nationwide.

The cereal has hints of buttery maple flakes paired with raisins. Each bowl contains 100% daily value of 10 essential vitamins and minerals and has 16 grams of whole grains per serving, according to the Kellogg Co.

The new flavor is available in 15.2-ounce boxes for an SRP of $5.29 and 21.6-ounce boxes for an SRP of $6.49.

Kellogg’s revealed its new Minecraft Frosted Flakes cereal.

The brand launched its first Minecraft cereal variety in 2020, which features cinnamon-flavored bites and green squares of Creeper Bit marshmallows that evoke Minecraft's pixelated block look. The new cereal includes the same green marshmallows mixed with Frosted Flakes.

“There was such incredible fan reaction following our first partnership with Minecraft, we had to bring it back again—this time with Kellogg's Frosted Flakes,” said Laura Newman, senior director of brand marketing at Kellogg Co. “Many Kellogg's Frosted Flakes fans are gamers, and Tony made his streaming debut last summer, which is why we're so excited to introduce another flavorful gaming-inspired experience with this new Minecraft collaboration.”

Kellogg's Frosted Flakes Minecraft is available for a limited time at retailers nationwide for a suggested retail price of $5.29 for an 8.4-ounce box and $6.49 for a 13.5-ounce box.

Every box of Kellogg's Frosted Flakes Minecraft includes a code to redeem 350 Minecoins for the Minecraft universe.

Kellogg’s is introducing a new take on its Rice Krispies cereal—Rainbow Krispies Cereal. It features fruity flavors in a new shape, six colors and 20% daily value of Vitamin D, said the manufacturer. It is also made with 8 grams of whole grains and fortified with 9 vitamins and minerals per serving,

“When we discovered six in 10 Americans want to add more Vitamin D to their diets, we knew infusing this key nutrient into a fun, delicious breakfast option would be a great way to solve this need for many of our fans,” said Newman. “Whether you're looking to increase your daily Vitamin D intake or hungry for a tasty bowl of colorful goodness, Kellogg's Rainbow Krispies are here to add a boost to even the most mundane mornings!”

Consumers can find Kellogg's Rainbow Krispies at retailers nationwide for a suggested retail price of $4.99 for an 11.1-ounce box and $5.99 for a 17.8-ounce box.

This new, sweet cereal is the result of a Kellogg’s and Little Debbie collaboration in celebration of Little Debbie Swiss Rolls 60th anniversary. The cereal features crispy, chocolate swirls with a chocolate cream flavored coating.

“Our fans loved the first three collaborations with Little Debbie, and we are excited to continue providing new ways to enjoy these beloved childhood treats,” said Newman.  “With Kellogg's continued partnership with Little Debbie, families everywhere can enjoy a bite of the Swiss Rolls flavor at the breakfast table or as a mid-day treat.”

Kellogg's Little Debbie Swiss Rolls Cereal is the fourth Little Debbie treat to be transformed into a cereal. The two brands first teamed up in 2020 to create Kellogg's Little Debbie Oatmeal Creme Pies Cereal, followed by Kellogg's Little Debbie Cosmic Brownies Cereal and most recently released Kellogg's Little Debbie Nutty Buddy Cereal in late 2022.

“What better way to celebrate the 60th anniversary of Little Debbie Swiss Rolls than by giving fans a fun new way to enjoy this iconic treat,” said Jeff Badger, vice president of marketing at McKee Foods. “The new Kellogg's Little Debbie Swiss Rolls Cereal perfectly captures the nostalgic, sweet flavors of Swiss Rolls.”

The cereal will be available at retailers nationwide for a suggested retail price of $5.29 for a 8.4-ounce box and $6.49 for a 13.5-ounce box.

In a partnership with ZAG Heroez Miraculous—Tales of Ladybug and Cat Noir, Kellogg’s is debuting Miraculous Cereal.

Inspired by the show's leads, two Parisian teens who magically transform into secret superheroes Ladybug and Cat Noir, the new cereal is macaron-flavored with sweet, strawberry flavored pink and purple cereal pieces coupled with white marshmallows. 

“Both Kellogg's cereal and Miraculous have incredibly devoted fan bases,” said Newman. “We're calling on all fans of Miraculous to don their super-suits and kickstart the day with this new Parisian-inspired cereal celebrating the many adventures of Ladybug and Cat Noir.”

Created by global independent animation studio ZAG and co-produced with Method Animation (Mediawan Kids & Family), Miraculous—Tales of Ladybug and Cat Noir is now in its fifth season.

Kellogg's has partnered with yet another brand, Icee, a J&J Snack Foods Corp. brand, to create Icee Cereal.

“Kellogg's is excited about our first-ever collaboration with Icee that delivers a 'cool' and delicious new cereal to excite your senses,” said Newman. “Nothing helps beat the heat like a cold, refreshing Icee, and now fans can discover all the fun of Icee at the breakfast table just in time for summer.”

Inspired by Icee's cherry and blue raspberry flavors, the red and blue cereal utilizes an mouth-cooling ingredient.

“Consumers today say they want to feel like a kid again, and there's no better way to 'Let the Kid Out' than digging into a bowl of Icee branded cereal,” said Natalie Peterson, vice president of marketing at The Icee Co. “This fun combination is just right for anyone who wants to feel like a kid. First one to the box wins!”

Kellogg's Icee Cereal is available at retailers nationwide for a suggested retail price of $5.29 for an 8.3-ounce box and $6.49 for a 13.2-ounce box.