Snacks & Candy

Shocking Orange Cereal to Debut for Halloween

The Kellogg Co.’s creation is available at retailers nationwide
Rice Krispies Shocking Orange
Photograph courtesy of The Kellogg Co.

BATTLE CREEK, Mich. — The Kellogg Co. is launching its Rice Krispies Shocking Orange colored cereal for the Halloween season.

“We love seeing the scary-delicious treats families dream up with Kellogg's Rice Krispies Cereal for the Halloween season and beyond,” said Sadie Garcia, director of brand marketing at Kellogg Co. “Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg's Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire.”

According to the Battle Creek, Mich.-based company, Shocking Orange features the same original taste and crisped rice cereal crunch with the added fun of festive fall color, so it's easy to swap into any breakfast bowls or treat-making traditions.

The cereal is available at retailers nationwide for a limited time at a suggested retail price of $4.49 for a 7.5-ounce box and $5.49 for a 12-ounce box.

Battle Creek, Mich.-based Kellogg is a cereal, cookie, cracker, snack and frozen-foods company. Its brands include Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats and more.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

How Convenience Stores Can Improve Meat Snack, Jerky Sales

Innovation, creative retailers help spark growth in the snack segment


C-Stores Headed in the Right Direction With Rewards Programs

Convenience operators are working to catch up to the success of loyalty programs in other industries

General Merchandise/HBC

How Convenience Stores Can Prepare for Summer Travel Season

Vacationers more likely to spend more for premium, unique products, Lil’ Drug Store director says


More from our partners