Channel: Independents

Beer Sales Flat in C-Stores, Even As Imports, Crafts Blossom

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The beer category was flat in terms of unit sales in convenience stores for the 52 weeks ending May 18, 2014. This comes even as Mexican imports Corona and Modelo and the largest craft-beer brands grow by double digits, according to data from IRI, a Chicago-based market research firm (@iriworldwide).

The catch here, of course, is that all craft-beer sales added together sell fewer cases than Natural Ice and less in dollar sales than Busch Light.

Overall Beer Category

BrandDollar SalesPCYA*Case SalesPCYA*
Bud Light$4,012,178,0000.21%188,445,400-0.26%
Budweiser$1,379,946,000-1.10%63,344,910-1.87%
Coors Light$1,324,297,0002.34%61,369,9400.53%
Miller Lite$1,033,214,000-1.15%47,859,500-2.82%
Natural Light$762,803,800-6.18%47,253,140-7.42%
Corona Extra$658,960,60011.91%20,357,5509.70%
Busch Light$526,737,4000.53%33,521,080-0.64%
Busch$466,130,400-6.30%29,084,660-7.61%
Michelob Ultra Light$415,436,30013.05%15,409,1008.95%
Modelo Especial$390,183,80027.33%13,953,49021.81%
Heineken$325,219,6001.99%9,785,269-0.23%
Keystone Light$311,977,500-1.66%20,158,230-3.29%
Miller High Life$276,056,500-8.18%16,763,960-9.36%
Natural Ice$236,398,600-8.05%14,930,900-8.26%
Bud Ice$212,760,6007.31%12,242,1407.45%
Bud Light Platinum Lager$181,760,400-14.06%6,449,216-15.90%
Pabst Blue Ribbon$165,718,10010.51%9,822,4728.91%
Icehouse$153,996,700-8.02%9,135,992-9.42%
Bud Light Lime$146,896,000-10.70%5,247,858-13.07%
Steel Reserve High Gravity Lager$141,269,500-1.52%7,823,638-1.16%
Total$16,888,480,0003.15%778,776,6000.27%

*Percent change from a year ago

NEXT PAGE: Top-Selling Craft Beers

Craft Beer

In figuring craft-beer sales, IRI includes beer from domestic manufacturers that sell for over $30 per case. The size of the manufacturer is also taken into account, although each brand is considered on a case-by-case basis with regards to how the consumer would view it.

BrandDollar SalesPCYA*Case SalesPCYA*
Samuel Adams$71,637,14023.93%1,988,24821.75%
Sierra Nevada$55,548,18013.59%1,517,33312.27%
Shiner$45,835,96019.92%1,350,90216.49%
New Belgium$37,474,08025.57%1,005,06024.24%
Lagunitas$19,902,780109.31%473,683110.98%
New Glarus$11,840,23023.69%327,82423.41%
Stone$11,472,23028.22%214,14423.80%
Long Trail$11,352,610-11.73%322,824-13.99%
Sweetwater$9,398,04445.74%243,94350.21%
Magic Hat$9,229,776-3.69%254,418-6.49%
Goose Island$8,662,95191.25%240,69890.66%
Deschutes$7,815,77211.62%220,03810.32%
Great Lakes$7,411,96374.18%193,25773.03%
Harpoon$6,925,88111.28%204,0799.56%
Dogfish$6,765,83687.97%135,11384.32%
Bells$6,462,94692.31%155,49890.09%
Redhook$6,433,5097.30%193,4885.77%
Widmer$5,391,750-7.56%150,709-9.99%
Uinta$4,895,13090.77%147,06793.00%
Ninkasi$4,790,51813.07%109,77917.31%
Total$493,107,50028.65%13,117,70025.23%

*Percent change from a year ago

Source: 
IRI
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