Channel: Independents

Beer Sales Flat in C-Stores, Even As Imports, Crafts Blossom

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The beer category was flat in terms of unit sales in convenience stores for the 52 weeks ending May 18, 2014. This comes even as Mexican imports Corona and Modelo and the largest craft-beer brands grow by double digits, according to data from IRI, a Chicago-based market research firm (@iriworldwide).

The catch here, of course, is that all craft-beer sales added together sell fewer cases than Natural Ice and less in dollar sales than Busch Light.

Overall Beer Category

Brand Dollar Sales PCYA* Case Sales PCYA*
Bud Light $4,012,178,000 0.21% 188,445,400 -0.26%
Budweiser $1,379,946,000 -1.10% 63,344,910 -1.87%
Coors Light $1,324,297,000 2.34% 61,369,940 0.53%
Miller Lite $1,033,214,000 -1.15% 47,859,500 -2.82%
Natural Light $762,803,800 -6.18% 47,253,140 -7.42%
Corona Extra $658,960,600 11.91% 20,357,550 9.70%
Busch Light $526,737,400 0.53% 33,521,080 -0.64%
Busch $466,130,400 -6.30% 29,084,660 -7.61%
Michelob Ultra Light $415,436,300 13.05% 15,409,100 8.95%
Modelo Especial $390,183,800 27.33% 13,953,490 21.81%
Heineken $325,219,600 1.99% 9,785,269 -0.23%
Keystone Light $311,977,500 -1.66% 20,158,230 -3.29%
Miller High Life $276,056,500 -8.18% 16,763,960 -9.36%
Natural Ice $236,398,600 -8.05% 14,930,900 -8.26%
Bud Ice $212,760,600 7.31% 12,242,140 7.45%
Bud Light Platinum Lager $181,760,400 -14.06% 6,449,216 -15.90%
Pabst Blue Ribbon $165,718,100 10.51% 9,822,472 8.91%
Icehouse $153,996,700 -8.02% 9,135,992 -9.42%
Bud Light Lime $146,896,000 -10.70% 5,247,858 -13.07%
Steel Reserve High Gravity Lager $141,269,500 -1.52% 7,823,638 -1.16%
Total $16,888,480,000 3.15% 778,776,600 0.27%

*Percent change from a year ago

NEXT PAGE: Top-Selling Craft Beers

Craft Beer

In figuring craft-beer sales, IRI includes beer from domestic manufacturers that sell for over $30 per case. The size of the manufacturer is also taken into account, although each brand is considered on a case-by-case basis with regards to how the consumer would view it.

Brand Dollar Sales PCYA* Case Sales PCYA*
Samuel Adams $71,637,140 23.93% 1,988,248 21.75%
Sierra Nevada $55,548,180 13.59% 1,517,333 12.27%
Shiner $45,835,960 19.92% 1,350,902 16.49%
New Belgium $37,474,080 25.57% 1,005,060 24.24%
Lagunitas $19,902,780 109.31% 473,683 110.98%
New Glarus $11,840,230 23.69% 327,824 23.41%
Stone $11,472,230 28.22% 214,144 23.80%
Long Trail $11,352,610 -11.73% 322,824 -13.99%
Sweetwater $9,398,044 45.74% 243,943 50.21%
Magic Hat $9,229,776 -3.69% 254,418 -6.49%
Goose Island $8,662,951 91.25% 240,698 90.66%
Deschutes $7,815,772 11.62% 220,038 10.32%
Great Lakes $7,411,963 74.18% 193,257 73.03%
Harpoon $6,925,881 11.28% 204,079 9.56%
Dogfish $6,765,836 87.97% 135,113 84.32%
Bells $6,462,946 92.31% 155,498 90.09%
Redhook $6,433,509 7.30% 193,488 5.77%
Widmer $5,391,750 -7.56% 150,709 -9.99%
Uinta $4,895,130 90.77% 147,067 93.00%
Ninkasi $4,790,518 13.07% 109,779 17.31%
Total $493,107,500 28.65% 13,117,700 25.23%

*Percent change from a year ago

Source: 
IRI
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