Channel: Independents

Beer Sales Flat in C-Stores, Even As Imports, Crafts Blossom

Published in: 

The beer category was flat in terms of unit sales in convenience stores for the 52 weeks ending May 18, 2014. This comes even as Mexican imports Corona and Modelo and the largest craft-beer brands grow by double digits, according to data from IRI, a Chicago-based market research firm (@iriworldwide).

The catch here, of course, is that all craft-beer sales added together sell fewer cases than Natural Ice and less in dollar sales than Busch Light.

Overall Beer Category

BrandDollar SalesPCYA*Case SalesPCYA*
Bud Light$4,012,178,0000.21%188,445,400-0.26%
Coors Light$1,324,297,0002.34%61,369,9400.53%
Miller Lite$1,033,214,000-1.15%47,859,500-2.82%
Natural Light$762,803,800-6.18%47,253,140-7.42%
Corona Extra$658,960,60011.91%20,357,5509.70%
Busch Light$526,737,4000.53%33,521,080-0.64%
Michelob Ultra Light$415,436,30013.05%15,409,1008.95%
Modelo Especial$390,183,80027.33%13,953,49021.81%
Keystone Light$311,977,500-1.66%20,158,230-3.29%
Miller High Life$276,056,500-8.18%16,763,960-9.36%
Natural Ice$236,398,600-8.05%14,930,900-8.26%
Bud Ice$212,760,6007.31%12,242,1407.45%
Bud Light Platinum Lager$181,760,400-14.06%6,449,216-15.90%
Pabst Blue Ribbon$165,718,10010.51%9,822,4728.91%
Bud Light Lime$146,896,000-10.70%5,247,858-13.07%
Steel Reserve High Gravity Lager$141,269,500-1.52%7,823,638-1.16%

*Percent change from a year ago

NEXT PAGE: Top-Selling Craft Beers

Craft Beer

In figuring craft-beer sales, IRI includes beer from domestic manufacturers that sell for over $30 per case. The size of the manufacturer is also taken into account, although each brand is considered on a case-by-case basis with regards to how the consumer would view it.

BrandDollar SalesPCYA*Case SalesPCYA*
Samuel Adams$71,637,14023.93%1,988,24821.75%
Sierra Nevada$55,548,18013.59%1,517,33312.27%
New Belgium$37,474,08025.57%1,005,06024.24%
New Glarus$11,840,23023.69%327,82423.41%
Long Trail$11,352,610-11.73%322,824-13.99%
Magic Hat$9,229,776-3.69%254,418-6.49%
Goose Island$8,662,95191.25%240,69890.66%
Great Lakes$7,411,96374.18%193,25773.03%

*Percent change from a year ago

Corporate News
Succeeds Robert Tedeschi Jr., who has retired after nearly 39 years of service
Community Outreach
Raises more than $2.8 million; aims to reach $3 million this year
Mergers & Acquisitions News
Private-equity group picks up L.A. c-store chain famous for its cutting-edge architecture
CSP Magazine
We love working with smaller fuel-distribution companies. They have unique personal dynamics. They bring many years of experience and knowledge to the table. For decades they have operated in their own sphere of influence, quietly and relatively immune to downward economic cycles. Yet once the owners of these companies decide to pursue a sale, something emotional (and perhaps physiological) happens.
CSP Magazine
History repeats itself as grocery companies, drug stores, dollar stores, home-improvement stores, QSRs and barbecue restaurants continue to pursue the greener grass of convenience retailing and gasoline marketing.
CSP Magazine
Many restaurant and c-store menus offer too many products. Food costs and waste can become an issue. Offer too few, and customers may be inclined to go elsewhere because there isn’t anything available that satisfies their cravings. How can retailers strike the right balance?
Fuels Analysis
How a Wisconsin chain is strengthening the forecourt-store connection
CSP Magazine
When considering a location for a new convenience store or other business, the blank land must be viewed the same way an artist sees a blank canvas.