The growth in popularity of Indian food is being propelled by consumers hungry for global flavors along with increased exposure to this cuisine at independent eateries—and it’s a trend convenience stores might want to consider.
According to CSP’s sister research firm, Technomic, 52% of American consumers have tried Indian food and enjoyed it. Meanwhile, Datassential, Chicago, reported 49% of U.S. consumers have eaten at a restaurant primarily offering Indian cuisine, reported CSP sister publication Restaurant Business.
“With its wealth of vegan, gluten-free and dairy-free options, the cuisine also exemplifies a number of rising food trends,” Restaurant Business said. “Aside from the eating angle, health trends like yoga, meditation and ayurvedic medicine—a natural and holistic approach to wellness—all have Indian roots.”
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