GPM Investments launched a new fas Rewards app this week. The new app offers enrolled loyalty members a variety of new features, including in-app member-only deals not available in stores, order and delivery services, age-verified offers on tobacco and alcohol, a store locator with current gas prices at GPM stores close to members and more.
“The new fas Rewards app is a leap forward for our company, helping develop personal relationships with our customers while providing them with many great features that save money and time shopping the great options our stores provide,” said Arie Kotler, chairman, president and CEO. “The brand new, custom interface is the most flexible way to use earned rewards. From cents off the gallon to discounted in-store purchasing, customers can choose how to spend rewards, deciding what reward best suits their immediate needs. We believe the significant benefits and superior functionality of the app will drive enrollment growth.”
GPM Investments, a wholly-owned subsidiary of Arko Corp., is No. 6 on CSP’s 2023 Top 40 update to the 2022 Top 202 ranking of U.S. convenience-store chains by store count.
Key features of the new fas Rewards app include:
- Exclusive in-app deals, which provide enrolled loyalty members who use the app with additional savings throughout the year. As an example, this week members can get a free 5 Hour Energy.
- Virtual wallet, which helps to keep user engagement up as they browse and add exclusive offers to their wallet.
- Geo-fenced location, which leverages the user’s location services allowing them to access the app from any one of GPM’s community retail brands.
- fas Rewards dashboard, which enables further personalization by presenting the member’s reward balances, and incentivizes them to reach their next redemption goal.
- Order and delivery or pickup, which allows customers to conveniently order ahead and has provided a new revenue stream adding incremental sales to GPM's 1,233 locations.
- Referral program, which rewards users for inviting friends and family to enroll in the fas Rewards loyalty program. Both parties will receive $5 in fas Bucks upon successfully enrolling.
Also, stacking discounts has proven to be a key loyalty strategy, and the new fas Rewards dashboard allows users to track all rewards at a glance. As part of Arko’s “Buy More, Stack More, Save More” program, enrolled loyalty members can save on fuel by “stacking” savings for up to $1 off their next fuel purchase, for up to 20 gallons of fuel or by redeeming their points for fas Bucks to spend in store. Loyalty members in Connecticut, Louisiana, Missouri and Wisconsin can stack points that turn into fas Bucks at their local store.
Since launching in November 2020, the fas Rewards program now has more than 1.3 million enrolled members. Arko’s enrolled members spent an average of $1,400 annually in 2022, with nearly nine visits per month. The updated app is available in the App Store and in Google Play.
Richmond, Virginia-based Arko Corp. operates in four reportable segments: retail, wholesale, fleet fueling and GPM Petroleum, which sells and supplies fuel to its retail and wholesale sites. GPM Investments owns and operates c-store brands including Fas Mart, Shore Stop, Scotchman, BreadBox, Young's, Li'l Cricket, Next Door Store, Village Pantry, Apple Market, Jiffi Stop, Admiral, Roadrunner Markets, Jiffy Food Marts, E-Z Mart, 1 Stop, TownStarr, ExpressStop and Handy Mart.
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