Top 10
The YouGovAmerica survey ranked 46 brands (click here to view the full list). The top 10 included:
- Aldi (Fame: 91%; Popularity: 65%
- Trader Joe's (95%; 63%)
- Kroger (95%; 61%)
- 7-Eleven (97%; 60%)
- Whole Foods Market (96%; 57%)
- Circle K (88%; 51%)
- Safeway (86%; 49%)
- Winn-Dixie (81%; 44%)
- Albertsons (77%; 44%)
- Publix (77%; 44%)
London-based international research data and analytics group YouGov’s rankings show nationally representative popularity percentage scores. It calculates the positive popularity score by taking the proportion of people who view something positively and showing it as a percentage of all of the people who have given any opinion about that thing, including “have heard of.” It uses the same calculation for the neutral, negative and have heard of percentage scores. The sample mirrors U.S. demographics, and YouGov weighs the data to be nationally representative. The key demographic variables it targets and weights are gender, race, age and education. YouGov collects data each day, updated every Monday. The data it collects accumulates, and every quarter, it updates the website with the data collected over the past 90 days.