Laredo Taco Company Debuts in Colorado

7-Eleven Mexican restaurant first of more than 10 planned to open in state in 2021
Photograph courtesy of 7-Eleven

IRVING, Texas  Rocky Mountain high, tacos on the fly.

Laredo Taco Company, 7-Eleven Inc.’s quick-service Mexican restaurant, is heading to Colorado, with the first to open inside a Platteville convenience store and more than 10 planned for the Centennial State this year.

Tacos are served on warm flour tortillas made from scratch in on-site kitchens daily. Tacos and meals include specialties such as chorizo, carne asada, carnitas, breakfast tacos and the newest menu item: protein-packed bowls. Each restaurant also has a salsa bar, including a wide selection of on-site, daily prepared salsas and pico de gallo.

"We have started opening Laredo Taco Company locations in areas outside of our home in South Texas where we know there are serious taco fans. And Colorado was one of our top contenders for expansion," said Brad Williams, senior vice president of corporate operations and restaurant platforms Brad Williams.

Every item on the Laredo Taco Company menu is available in stores or via contactless delivery through DoorDash.

Laredo Taco Company, which offers Taco Tuesday specials, was the convenience retailer's first restaurant concept. Laredo Taco recently opened its first drive-thru in Dallas. In addition to Laredo Taco Company, 7Eleven also operates Raise the Roost Chicken and Biscuits.

A 7-Eleven Evolution Store in Manassas, Va., recently became the c-store giant’s first location to house two restaurants in one store: Raise the Roost and Parlor Pizza, which features New York-style pizzas, calzones, garlic knots, pepperoni rolls and hot and cold sandwiches.  

In 2021, 7-Eleven plans to open nearly 150 restaurants nationwide.

Laredo Taco Company restaurants, along with Stripes convenience stores in Texas, were part of the company's 1,000-store acquisition from Sunoco in 2018. In addition to Texas and Colorado, Laredo Taco Restaurants can be found in Florida, Oklahoma, San Diego and Washington, D.C.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 72,800 stores in 17 countries, including 12,000 in North America, with more than 9,300 in the United States.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content


Looking Up: Limited-Time Offers on the Rise

These deals continue to grow in all mealparts, Technomic reports show

Company News

Knowing Growing: QuikTrip Flexes in 2023

C-store chain celebrates 1,000th opening, opens 13th medical clinic, more


Get Creative in Foodservice to Thrive in 2024, Technomic Says

Report: Operators must lean into tech, menu and service innovation, take advantage of existing ingredients and resources


More from our partners