What Brings Consumers Into C-Stores?
Americans visit c-stores for various reasons, but the location is No. 1, cited by 65% of American consumers. Fifty-nine percent say c-stores meet their immediate needs, while 54% like that they can conduct transactions quickly and be on their way.
Nearly one-third (30%) say price brings them into the store, while 28% enjoy the variety of products c-stores have to offer. Additionally, 34% shop at c-stores because they are less crowded.
“The c-store channel offers a compelling potential for CPG brands to motivate new buyers to try their products. It’s an especially attractive channel to reach the Gen Z consumer, who is very loyal to c-stores,” said Dan Malmed, chief revenue officer for NCSolutions. “Appealing to Gen Z c-store enthusiasts enables advertisers to build and drive loyalty as well as improve the return on ad spend of their campaigns.”
Gen Z are also more likely to use a delivery service for c-store items, with almost half (49%) reporting they have used a service such as 7-NOW, Instacart, DoorDash, Uber and others. This is 96% higher than all Americans who reported using a delivery service (25%) for c-store shopping.