Foodservice

7-Eleven Opens Fried Chicken Concept

Located inside one of the chain’s new Evolution stores in New York
Raise the Roost
Photograph courtesy of 7-Eleven

IRVING, Texas — 7-Eleven has opened a Raise the Roost Chicken & Biscuits restaurant inside its Evolution store in the borough of Manhattan in New York.

The Southern-inspired quick-service restaurant (QSR) offers both made-to-order and grab-and-go hand-breaded fried chicken tenders, bone-in and boneless wings, chicken sandwiches and breakfast sandwiches. Beyond chicken, the QSR offers made-to-order, customizable specialty beverages such as flavored lattes, mochas, smoothies and cold-brew coffee; self-serve bean-to-cup coffee via touchscreen machines; novelty beverages on tap such as tea, kombucha and nitro cold-brew coffee; and a self-serve frozen yogurt and ice cream bar.

The QSR offers mobile checkout, which lets customers can skip the register and pay for their purchases through the 7-Eleven mobile app via their 7Rewards loyalty membership. Customers can also order from the restaurant via the 7Now delivery app.

"On the go customers are looking for high-quality, differentiated food options, and 7-Eleven continues to explore new concepts that meet that demand," said Joe DePinto, president and CEO of 7-Eleven. "Raise the Roost offers craveable food and generous portions at prices below what you'll find at most fried chicken establishments."

7-Eleven launched its Evolution concept in March 2019 in Dallas and has since opened locations in New York, Washington, D.C., and San Diego. The stores serve as a launch pad for new ideas for the company and are customized with design elements and product assortments to reflect their respective markets. The Evolution stores are the first 7-Eleven locations to integrate restaurant concepts.

"Today's customers expect even more than they did just a year ago when 7-Eleven opened its first Evolution store in Dallas," said Chris Tanco, executive vice president and COO of 7-Eleven. "Consumer feedback—from that original store and the neighborhoods these new stores will serve—helped our store development team refine and design this next generation of the 7-Eleven shopping experience. We have raised the bar for convenience and invite everyone to come experience it for themselves."

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 66,000 stores in 17 countries, including more than 9,300 in the United States. The retailer is No. 1 on the Top 40 update to CSP’s 2019 Top 202 ranking of U.S. c-store chains by number of retail outlets.

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