BATTLE CREEK, Mich. — Pringles, a Kellogg brand, has unveiled its new Scorchin’ Hot One’s line.
“We're always listening to what our fans crave and pride ourselves on delivering insanely accurate flavor combinations in a single crisp,” said Mauricio Jenkins, U.S. marketing lead for Pringles. “These new crisps boast the perfect balance of spicy and sweet with flavor first and heat second, all while providing Pringles Ranch devotees and snackers alike with a new way to experience this classic bite.”
The Hot Ones line is in collaboration with the popular show where celebrities take the hot seat and attempt to push through as many hot sauce-covered wings as they can, each wing spicier than the last.
The Hot Ones Pringles line includes three flavors. The Classic Hot Sauce flavor is available in July, only at Circle K convenience stores. Through June, the Los Calientes Verde flavor is available at retailers nationwide, and the Los Calientes Rojo flavor is only available at Walmart.
The QR code on the back of the product gives consumers the chance to win a can of Last Dab-ified Pringles (not available for purchase).
Battle Creek, Mich.-based Kellogg is a cereal, cookie, cracker, snack and frozen-foods company. Its brands include Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Corn Flakes, Rice Krispies, Kashi, Cheez-It, Eggo, Coco Pops, Mini-Wheats and more.
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