BATTLE CREEK, Mich. — Kellogg’s Cheez-It snack brand released a new Cheez-It Extra Toasty Superfan Four-Pack for a limited time. The pack, part of Cheez-It’s celebration of its 100th anniversary, features the original Cheez-It Extra Toasty flavor, as well as three new line extensions.
- Cheez-It Extra Toasty Extra Cheesy: The signature toasty taste with more cheesy flavor.
- Cheez-It Extra Toasty Extra Spicy: The toasted snack with a balance of spicy flavors and a hint of paprika.
- Cheez-It Extra Toasty Cheddar Jack: A combination of cheesy tastes, including Monterey Jack and Cheddar, with a toasty bite.
In conjunction with the launch of the Superfan Four-Pack, Cheez-It also introduced Cheez-It HQ, a one-stop-shop website for fans to purchase limited-time Cheez-It flavors, as well as branded fanny packs, fleece blankets, hoodies, aprons and other Cheez-It-themed merchandise and apparel.
“The Cheez-It brand is always looking for new ways to connect with fans, and through this online shopping experience, we’re offering consumers a new platform to enjoy everything they love about Cheez-It in a fresh, exciting way,” said Jordan Narducci, director of global direct to consumer ecommerce at Kellogg’s. “This direct-to-consumer site gives us the opportunity to bring future food innovations to market faster than ever before, while also collecting feedback from our consumers in real time.”