The Wills Group Inc./Dash In

The Wills Group operates c-stores, car washes and a retail petroleum distribution company with Shell, Exxon, CITGO and Dash In fuels. The chain has been family-owned since 1926, and Dash In was founded in 1979. The company also owns Potomac Energy Holdings, which operates Shell-branded retail locations in central and western Maryland and distributes Shell-branded fuel to other retailers in the region.

The Dash In stores include 41 franchised sites and 14 company operated sites. Foodservice has been a primary focus in the past year, with a trademarked item called a Stackadilla offered in five different varieties, including one breakfast item called the Big Country Breakfast Stackadilla. The chain also piloted and now offers Refresco beverages and Fresh Blends frozen drinks. Dash In strives to add differentiated menu items while incorporating local flavors.

For benchmarking purposes, store counts are as of Jan. 1, 2023.