Terrible Herbst Oil Co., based in Las Vegas, operates convenience stores, car washes and lube shops in Arizona, California and Nevada. The company also operates gaming facilities, often attached to convenience stores.
The family-run company’s well-known mustachioed "Bad Guy" cowboy logos have been fixtures of the Nevada landscape since the company's 1959 founding by patriarch Edward R. Herbst. Target customers include both locals and tourists. The chain strives to keep fuel and product pricing low to remain competitive. It also focuses on great customer service, product knowledge, and a quick and efficient staff.
Source: Convenience Digital Resource Library, Technomic
NACS releases case studies outlining sales-boosting strategies
And 4 other carbonated soft drinks we're watching