Daypart Breakdown: Foodservice Gets a Wake-Up Call

As COVID concerns fade, consumers are returning to some of their prepandemic behaviors, giving rise to breakfast coming back as the go-to daypart for convenience-store foodservice. But that doesn’t mean things are back to normal. Anything but!

Instead, c-stores are feeling the blows of inflation, as well as ongoing labor and supply shortages, as they plan daypart menu items to please customers and grow revenue in 2023.

“Labor is pretty much dictating any innovation that we have, and supply shortages are dictating what we can put on our menu,” said Michelle Weckstein, director of food and beverage brands for Southwest Georgia Oil Co. “So we have made a strategic effort to streamline our menu to our core items or the items that we call stars.”

Here’s a breakdown of where each major foodservice daypart stands today.