Beverage and RTD drinks category news for the convenience- store retail industry


Casey’s Teams Up With Buffalo Trace Distillery

Retailer offering Single-Barrel Select Bourbon in 375ml bottles at 73 convenience stores in central Illinois


And the 2023 Top 20-Selling Spirits at Drizly Are …

Sales data shows consumer favorites, rising players in this top-performing category; at 33% share, whiskey was largest liquor subcategory

Flavors inspired by the original Starburst candies

4 flavors include Dragon Fruit Mango and new Watermelon

Package options for beverage featuring raspberry taste include sleek can


Budweiser, Mtn Dew, Oreo, M&Ms, Nerds and more have Big Game spots

Products include Beast Unleashed and Nasty Beast Hard Tea; change will leverage parent company’s brand equity

Traditionally nonalcohol brands in the U.S. also grow alcohol innovations

Survey shows c-stores expect 4.4% category growth in 2024

Retailers can improve sales by establishing loyalty, promotions

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