How to Get More Bang for Your Vendor Bucks

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Event Date: 2017-07-25

Your CPG vendors are generous with their marketing dollars. Nearly all retailers take advantage of these funds. The question is, “what’s in it for you?”

In this webinar, learn how to boost your brand’s revenue by making small changes to the way you leverage vendor funds. You’ll learn at least one new idea that will help you hit your revenue target this year.

Plus, you’ll learn:

  • Why most club programs are designed to benefit the CPG brand, not necessarily your brand.
  • Why the motivational benefits of club programs decrease with more club programs.
  • How to drive incremental sales using club programs.
  • Why being relevant to your customers is crucial when competing for convenience spending.

You’ll walk away energized with new ideas you can use right away. Register today, space is limited.

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