Leading convenience retailers like Sheetz, Casey’s General Stores, Kwik Trip, QuikTrip, RaceTrac, Thorntons, Kum & Go, Family Express and others are selling higher ethanol blended fuels such as E15.

Gate Stores, Royal Farms, McClure Oil, Kum & Go and more are selling E85. And retailers such as Love’s Travel Stops, ampm, High’s and others are embracing electric vehicle charging.

Meanwhile, New Mexico in July established an alternative fuel corridor that will include electric chargers, compressed natural gas and liquid propane. Ultimately, regulatory oversight will be just as influential over which alternative fuels get traction, says John Eichberger of the Fuels Institute.

“If the White House and the Senate flip to Democratic control, I suspect that lower carbon fuel products will take a much more critical role in the market,” he says. “Regardless of November [election results], however, globally the pursuit will be of lower carbon transportation fuels, be they liquid or electric or hydrogen.”

Dan Kish of the American Energy Alliance agrees. “The government and taxpayers’ money are the only thing keeping EVs and many other alternatives in the market, both here and abroad,” he says. “The marketing will continue nonstop. ... The most important thing for people to remember is to press for their individual needs to be met at a price they can afford, without too much inconvenience.”