CONCORD, N.C. — The time to offer healthy beverages has arrived. Sixty-two percent of U.S. consumers said they want to see more “natural” beverages on menus and at retailers, according to a new report, How to Deliver a Better Beverage Experience, by coffee and tea manufacturer S&D Coffee & Tea.
The report explores how operators can integrate new beverage trends into their business to satisfy customers and drive profitability. Beyond that, the study also provides tips on how to build a beverage program that delivers an authentic experience to consumers.
“Consumers, especially younger generations, are seeking a better beverage experience with high-quality, real ingredients,” S&D said. “Meeting these new consumer demands can drive beverage opportunities across dayparts, increase price points and profits and grow customer loyalty—all while boosting your bottom line.”
Here are four ways to deliver a better beverage experience, according to Concord, N.C.-based S&D …