LAS VEGAS – Building connections with consumers via engaging products, flexible operations and an empowering approach can increase engagement and modernize the traditional convenience-store shopping experience, said Laurie Demeritt, CEO of food consultancy The Hartman Group, Bellevue, Wash., during the education session "A New Model of Shopper Need States in Convenience Stores" at the 2018 NACS Show in Las Vegas.
“C-stores are evolving their offerings and experiences to align with modern notions of convenience,” Demeritt said. “[This] is beginning to change perceptions of traditional c-stores and is raising expectations among consumers.”
And when it comes to fulfilling consumers’ enhanced expectations, she said it comes down to “the three R’s”— research, relationships, and recreation—gaining the information pertaining to each need and turning that into a new store feature, thus increasing loyalty.
Here are five more of Demeritt’s tips to help retailers modernize the c-store shopping experience …