PHILADELPHIA -- On April 20, convenience-store retailers may notice some customers moving slowly, experiencing short-term memory loss and displaying a larger-than-normal appetite.
Either they’re teenagers, or they’re “celebrating” the unofficial but nationally recognized cannabis holiday known as 4/20.
The holiday may seem like a waste of time, but for the cannabis industry, it means business. “4/20 is to the marijuana industry what Valentine’s Day is to the flower/rose business,” Greg James, publisher of Marijuana Venture and SunGrower & Greenhouse, business magazines for cannabis entrepreneurs, told Forbes.
Cannabis-focused businesses could see as much as 10 times the amount of normal business during 4/20, Jeremy Jacobs, co-founder of dispensary technology company Eyechronic, recently told Forbes. He expects this year’s holiday to be the busiest yet.
And when the cannabis industry does business, anyone who sells food does business, too. Convenience stores are a logical stop for those afflicted with the “munchies” this 4/20. But rival concepts such as goPuff, the c-store chain without a physical store that delivers snacks and other supplies in 30 minutes or less, is working to attract those hungry customers to their business instead.
Click through for more information on what goPuff is doing to steal hungry customers, what 4/20 means for your business and the legality of cannabis in the United States …