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Marketing

Restaurant marketing ideas and trends

Marketing

Top 10 marketing stories of 2014

 By Kelly Killian on Dec. 30, 2014

Technology and social media fueled many of the year’s marketing successes and missteps at restaurants. A couple of operators, though, found new life in old tricks, doubling down on discounting and resurrecting in-demand LTOs.

Marketing

2015’s marketing highs and lows

 By Kelsey Squire on Dec. 10, 2015

A look back reveals which restaurant chains struck out, and which ones knocked it out of the park.

Marketing

3 unwritten rules of food porn

By Alaina Lancaster on Oct. 03, 2016

Good lighting and delicious-looking food are givens for attracting foodie eyeballs. But here are a few lesser-known best practices.

Marketing

How restaurants are pitching in after Hurricane Harvey

By Lisa White on Aug. 30, 2017

From gift card collections to handing out meals, here are some of the ways they’re helping out during and after the storm.

Marketing

Black Angus Steakhouse to serve up Sweetest Day deal

By Restaurant Business Staff on Oct. 19, 2017

The chain will offer couples its Campfire Feast for $44.

Marketing

5 tips to maximize Restaurant Week visits

By Heather Lalley on Feb. 01, 2018

The marketing event typically takes place during midwinter, with operators offering prix-fixe menus to lure diners during the slower season. So, how can operators make the most of Restaurant Week?

Marketing

Lettuce Entertain You launches meal kit line

By Heather Lalley on Apr. 12, 2018

It’s the first time online grocer Peapod has joined forces with a restaurant brand for its prepackaged kits.

Marketing

How to draw guests with next-gen loyalty

By Jill Failla on Jun. 13, 2017

Punch cards are a thing of the past; these new initiatives are meeting modern needs at top chains.

Marketing

Getting Hispanic consumers to try your place

By Sam Smith on Apr. 24, 2013

How do you attract Hispanics to your restaurant? An early-morning session at the Restaurant Leadership Conference answered that question.

Marketing

Who’s winning with Hispanics?

By Sara Rush Wirth on May 18, 2015

Here’s how five chains—Univision’s 2015 Trailblazer Awards recipients—are meeting the needs of Hispanics and, in turn, growing business.

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