Christopher Brace
Founder & CEO, Shopper Intelligence...
Contact ChristopherChristopher Brace is founder and CEO of Shopper Intelligence. Reach him at brace@shopperagency.com; Twitter: @ShopIntel.
Shopper Intelligence helps clients bring emotional meaningto their brands through insights that reflect the emotional truths that drive consumers’ and shoppers’ behaviors. It than translates these insights into strategies and communications that build real emotional and behavioral loyalty.
Articles by
Christopher Brace
Page 1Insights: Are You Really Using Insights Correctly?
The word insight is one of the most misused and misunderstood terms in marketing, but it’s also one of the most important. Insights are the key to success for brands and retailers in the long term. The more deeply you understand the emotional drivers of your shoppers’ behaviors, the more successful you will become. But first, you must understand the difference between a “generalization” and an “insight.”