Mitch Morrison
Vice President of Retailer Relations...
Contact MitchMitch Morrison is vice president of retailer relations at Informa Connect. Reach him at mitch.morrison@informa.com.
Articles by
Mitch Morrison
Page 1Brand counts more than store count
Lessons from The Pantry, Arko and EG America reveal the risks of rapid expansion and the value of brand-focused reinvention: Morrison
Starbucks cuts 900 jobs, closes stores as coffee giant loses its luster
Once-beloved coffeehouse chain struggles to recapture magic amid declining foot traffic, reputation scores and brand value in competitive market: Morrison