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Biography

Mitch Morrison

Vice President of Retailer Relations...

 Contact Mitch

Mitch Morrison is vice president of retailer relations at Winsight. Reach him at mmorrison@winsightmedia.com.

Articles by
Mitch Morrison

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Technology/Services

KT Redefines ‘Trips’

Retailer finds new opportunities in delivery and loyalty

Fuels

Preparing for an All-Electric Vehicle Fleet

How quickly will moves by government and automakers force retailers’ hand?

Company News

A New President and Congress

Liberal-leaning, perhaps, but plenty of room to benefit

Mergers & Acquisitions

Murphy USA and QuickChek: A Match for the Ages

Why marriage brokers should love the high-profile c-store partnership announced this week

Mergers & Acquisitions

Analysis: Murphy USA’s Latest Deal Represents a Huge Pivot

With QuickChek purchase, public company will need to show the patience to embrace foodservice

Company News

Could Self-Serve Be History?

What will the ‘new normal’ look like in c-stores?

Company News

Cenex Embracing Neighborhood Stores

Marketing effort will underscore local qualities of branded network

Company News

Are You Right When You’re Wrong?

Lessons from Sears, Toys R Us and retail businesses operating on a ventilator

Company News

On the Record: Joe Sheetz

The retail CEO on why store traffic is flat and why he’d never make it on 'American Idol'

Regulation & Legislation

SIGMA’s Election Strategy

Which candidates did the largest fuel-marketing organization back financially in the midterm elections?

Company News

Goodbye, Columbus

SIGMA legal counsel honored for four decades of service to the petroleum industry

Company News

On the Record: Sonja Hubbard

Checking in on what’s next for the former E-Z Mart CEO

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