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A decision tree can serve as a helpful map of the likely behavior of these consumers. It also can highlight opportunities for guiding the purchase to completion and making the shopping experience as convenient and smooth as possible.

DPS to serve as distribution partner

Coca-Cola adds sparkling refreshment to its bottled water

Here’s what caught CSP’s beverage editor’s eye at the annual trade show

FlavorSplash extensions designed to appeal to teens, parents

Files trademark application for "Fizzio" carbonated drinks

Part of strategy to bring in customers during off-peak hours

Coca-Cola, PepsiCo not biting on Birnbaum's bluster

Know when to make room for the biggest movers on the beverage charts.