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Cider maker readies for fall with new flavor, budget LTO

What’s growing, slowing and getting a reboot in the year to come

Xlight a full-flavor brew for consumers with active lifestyles

New addition rolls out in March, will be included in variety pack

New company will take over import responsibilities Jan. 1

Newest promotion encourages consumers to sample the flavors of fall

TV ads, in-store marketing aim to drive trial as brand adds fifth flavor

Spring rollout puts new blossom on hard-cider tree

For retailers, it was a year of revisiting just how varied their cold-vault shelves were and making hard decisions about which products deserve prime space.

New products, acquisitions and the mother of all merger deals made for an eventful 2015