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Multi-year deal includes on-site, on-pack, integration rights
Brand awarded four medals at 2015 World Cider Championships
Tequila-flavored beer discontinued; company says it will focus on core brands
Football-focused portfolio retail program runs Jan. 1 through Feb. 28
Rolls out "Eat. Sleep. Celebra. Repeat." promotion
Teams up with Pernod Ricard USA, Dr. Pepper Snapple for holidays
Promotions embrace autumn as "Strongbow Season"
Includes Lager and Ambar, Roja and Invierno
Dos Equis Roja a newcomer to pack