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Retail offering showcases partnership, beer styles
Execs call c-stores "the biggest opportunity" for the import-beer network
Mexican beer mixes flavors of tomato, lime, chili pepper and spice
Retail promotions highlight variety pack, cider on ice
Smaller size keeps liquid colder longer
Twitter-driven sweepstakes challenges consumers to choose importer's brands
Promotion marks brand's first holistically digital program
"A kick-ass beer that does not suck," says actor, beer connoisseur Wil Wheaton
National retail programs targets Hispanic bicultural consumers
Beer brand elevates global soccer presence, challenges Americans