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Partnerships with Ziplist, Evite designed to capture shoppers' "pre-shopping" trips

Heineken adds limited-edition Dos Equis Invierno to popular package

Deal would help SABMiller fend off AB InBev, which is preparing bid

Reveals details on 2014 Most Interesting Masquerade program

Agreement adds five brands to above-premium portfolio

Phase II of seasonal promotion offers prizes, encourages return purchases

Debuts campaign featuring Neil Patrick Harris

Offering chance to win prizes including excursion to Yucatan

Heineken USA rolls out summer beer experience