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Craft beer posted one of the largest percent gains of any beer category, says Technomic
Heineken USA Inc. has announced this year's "Celebrate Together" holiday program scheduled to hit retail outlets beginning Nov. 1.
Heineken USA's variety pack designed to be "all-in-one" cross-category fiesta solution
Newcastle Announces Fall 'No Bollocks' Retail Program; Expects seasonal display, POS materials to drive interest
Return of the Werewolf; Newcastle's limited-edition, "blood-red" brew back this fall for seasonal sales
Dos Equis Unmasks Details of 2013 Masquerade Program; Promotion includes limited-edition bottle labels
"Legendary Travelers Wanted" promotion will award trips, gear, more
Strongbow Cider is taking aim at the season of relaxation with the launch of this summer's "Golden Hour" on-premise, retail and event activation.
Celebrates new packaging with top-secret NYC party (slideshow)
Features "simple, transparent, humorous" in-store communication, special offers