CHICAGO -- IRI has unveiled the most successful consumer packaged goods (CPG) launches for 2016.
In the convenience-store arena, median year-one sales across the top 10 IRI New Product Pacesetters were $23.4 million, demonstrating the power behind consumers’ ongoing quests for healthy and indulgent personalized experiences.
“Personalization is perhaps the most talked about, and desired, phenomenon in marketing today,” said Susan Viamari, vice president of thought leadership for Chicago-based IRI. “Products that are delivering small and powerfully targeted solutions that grab consumers’ attention and make them feel and look great are resonating and are making a huge impact.”
While most of the new products on the list fall into the packaged-beverage category, two of the top 10 are snack products. Click through to see what they are ...
The third-highest grossing new product for 2016 is the Quest Bar. Los Angeles-based Quest Nutrition offers Quest Bars in more than a dozen flavors, including Mocha Chocolate Chip, Blueberry Muffin, Cookies & Creams, S'Mores, Mint Chocolate Chunk and Strawberry Cheesecake. Each flavor has 20 or more grams of protein.
Total year-one dollar sales: $78.4 million
The fourth-highest grossing new product is the Nut Harvest line of snacks. Nut Harvest is a brand of on-the-go nuts and nut mixes from Plano, Texas-based Frito-Lay. Varieties within the brand include Butter Toffee Dark Chocolate Almonds, Crunchy Protein Peanuts in Honey Barbecue and Salted Caramel flavors, Deluxe Mixed Nuts and Toffee Glazed Nut Mix.
Total year-one dollar sales: $60.2 million