ORLANDO, Fla. – A Circle K convenience store on South Orange Blossom Trail was the first stop on the store tours during this year’s Convenience Retailing University in Orlando, Fla. The store had all the classic c-store offerings, ranging from fresh food and hot coffee to tobacco and alcohol beverages. Among these were a plethora of unique private-label snacks and candies, which stood out with Circle K’s unique packaging.
- Circle K, a division of Alimentation Couche-Tard, Laval, Quebec, is No. 2 in the Top 40 update of CSP’s 2018 Top 202 ranking of c-store chains by number of retail outlets.
Here’s a look at Circle K’s private-label snacks and candy …
Circle K’s Kettle Chips are at the forefront of the chain’s impulse items; not only are the chips stocked in the snack aisle and near the register, but they’re also strategically placed everywhere throughout the store. They’re at the open-air cooler up front, at the roller grill, near the coffee station and even beside the back refrigerators. The Kettle Chips come in various flavors, such as Original, Sea Salt & Malt Vinegar, Barbecue and Jalapeno.
The private-label peanuts at Circle K come in three varieties: Roasted with Sea Salt, Honey Roasted and BBQ Style, all of which contain about 680 calories and 600 grams of sodium per package. These salty snacks have a durable shelf life, remaining fresh until the end of this year and into January 2020. Circle K even has fun catchphrases on the packaging, such as “A nut above the rest!” and “Honey, you’ll be nuts about me!”
Sour Neon Worms
The candy shelf is bright at Circle K due to its Sour Neon Worms. These worms resemble classic sour gummy worms but are fat-free and are branded as Circle K’s “wiggly tart candy.” This sour candy is available for $1.79 per pack or two for $3. Like the peanuts, these treats have fun catchphrases on the packaging, such as “I’m so much brighter than regular gummi worms!”
The packaged pie slices add a savory-sweet combination to Circle K’s private-label offerings. The 4-ounce pies are filled with natural fruit and are lightly glazed on the outside. They come in three flavors: Cherry Pie, Lemon Pie and Apple Pie, all of which are available for Circle K’s private-label deal of two for $2.
The Peach Rings at Circle K are a distant cousin to the Sour Neon Worms. Like the worms. These rings are fat-free and available for $1.79 per pack or two for $3. Circle K has its Peach Rings placed in the “soft chewy candy” category, and its catchphrase is arguably the funniest of them all: “I’ll give you that soft fuzzy feeling!”