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New Research: Consumers Seek Immediate, Exclusive Rewards Through Debit Payment

Out of 500 millennial and Gen X adults, the majority seek out merchants that offer debit-based rewards programs for immediate rewards.

Technology/Services

Why (and How) Stores Should Work to Attract Millennials

While millennials’ loyalty may be considered hard to gain, their connectivity, brand advocacy and market share make them an attractive consumer segment to all retailers.

Payment and rewards programs can help to seamlessly and instinctively strengthen the bond between the consumer and the brand to create what every merchant seeks: loyalty.

After more than 10 years of quiet growth, private label debit is now a payment method that’s making noise among merchants looking for ways to drive sales and grow business through consumer loyalty.