FROM OUR PARTNER
New Research: Consumers Seek Immediate, Exclusive Rewards Through Debit Payment
Out of 500 millennial and Gen X adults, the majority seek out merchants that offer debit-based rewards programs for immediate rewards.
Why (and How) Stores Should Work to Attract Millennials
While millennials’ loyalty may be considered hard to gain, their connectivity, brand advocacy and market share make them an attractive consumer segment to all retailers.