Cumberland Farms offers 100% Arabica beans in its private-label Farmhouse Blend coffee that’s 99 cents with free flavor shots. Other hot-drink options include the proprietary Colombian Supremo and LTOs such as Bogota Surprise.
Last year, the Westborough, Mass.-based company unveiled a new loyalty payment app with a Coffee Cup-Scription. Through this, customers pay $25 per month, which entitles them to two coffees per day, including hot and iced coffee, as well as hot chocolate, hot tea, cappuccino and mocha frozen cold brew. If customers drink two cups per day, each averages 40 cents.
"Our innovative Coffee Cup-Scription program offers both value and convenience and is sure to be a game changer,” Gwen Forman, senior vice president of marketing said in a statement.
The retailer’s next generation stores feature specialty coffee drinks including espressos, lattes and cappuccinos. In August 2020, the company opened its first Farmhouse Fresh To Go store, a store-within-a store, offering specialty coffee drinks.