Weigel’s, which started as a dairy, continues to “mitigate the decrease in the overall milk consumption in the country,” Triantafellou said. “For us, it’s been all about flavors to help move units. Juice we’ve right-sized twice two years in a row. Where we don’t have every option there is, we’re making sure we have the best-sellers, enough of them to stay on the shelf so you don’t sell out too quickly.”
Juice and tea are the first segments to cut from, though, when he looks for space to add new isotonics and energy drinks.